Getting Personal: Be Appropriate or Beg for Forgiveness

April 2011
CRM Magazine;Apr2011, Vol. 15 Issue 4, p4
Trade Publication
An introduction to the journal is presented in which the editor discusses various reports published within the issue including, one by editorial assistant, Koa Beck on feminine marketing mystique and the other by news editor, Leonard Klie on Interactive Voice Response (IVR) communication with customers.


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