TITLE

Getting Personal: Be Appropriate or Beg for Forgiveness

AUTHOR(S)
MYRON, DAVID
PUB. DATE
April 2011
SOURCE
CRM Magazine;Apr2011, Vol. 15 Issue 4, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
An introduction to the journal is presented in which the editor discusses various reports published within the issue including, one by editorial assistant, Koa Beck on feminine marketing mystique and the other by news editor, Leonard Klie on Interactive Voice Response (IVR) communication with customers.
ACCESSION #
67429588

 

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