TITLE

How Do We Turn 30 Million Book Readers Into Book Buyers?

PUB. DATE
October 2011
SOURCE
Book Publishing Report;Oct2011, Vol. 36 Issue 10, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how to influence book readers into book buyers in the U.S. It highlights the defining issue that challenges the book industry on how to make content valued. It mentions the impact of the ailing economy of the country on the buying attitudes of consumers. An overview of book buying population, including the reading habit of buyers and non-buyers is also presented.
ACCESSION #
67420109

 

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