Selling your center's renovation
- San Patricio Plaza spots get cinema-veritÃ© treatment. VARGAS, ANGELA // Caribbean Business;9/1/2011, Vol. 39 Issue 34, p44
The article reports on the launch of San Patricio Plaza's campaign "Aqui Resuelvo" which features actual customers as extras to depict the campaign with a realistic touch in Puerto Rico.
- Selfridges to boost direct activity with storecard blitz. Cubitt, Emily // Precision Marketing;4/4/2003, Vol. 15 Issue 25, p3
Reports on the plan of shopping stores operator, Selfridges Ltd., to launch a marketing campaign for the firm's storecard holders. Reason behind the plan; Direct marketing campaign that will be launched by the company after the storecard holder promotion effort.
- San Patricio Plaza rolls out brand-building campaign . Rentas-Giusti, Laura // Caribbean Business;6/19/2003, Vol. 31 Issue 24, p46
Reports on the multimedia advertising campaign of San Patricio Plaza in Puerto Rico. Promotional effort to build brand identity for the mall; Creative work of EKO agency for the shopping mall; Theme of the radio and television commercials.
- GLOBAL GALLERY. // Advertising Age;6/6/1994, Vol. 65 Issue 24, p40
This section describes several advertising campaigns and provides information on key creative personnel involved. Embarcadero Center, a mall on the waterfront in San Francisco, California, targets tourists on the cable cars of the city with advertisements created by Goldberg Moser O'Neill that...
- Simon's Campaign Focuses on Choice. Moin, David // WWD: Women's Wear Daily;9/22/2003, Vol. 186 Issue 61, p25
Reports on Simon Property Group Inc.'s launch of a national television and print advertising campaign to promote its shopping malls in the United States. Use of animals in the campaign; Goal of the campaign to get people to associate Simon malls with offering more choices; Other marketing...
- Mall Offers Unique Look at Local Homes For the Holidays. Long, Jessica // San Diego Business Journal;12/5/2005, Vol. 26 Issue 49, p5
The article informs that at Fashion Valley Mall, in San Diego, marketing campaigns are intended to catch the eye of otherwise preoccupied holiday shoppers. Fashion Valley is promoting Concordia Homes' new Mission Valley condominium project the Lido, and health care provider through large...
- Mall, Museum Pick WestWayne. Coppola, Vincent // Adweek Southeast Edition;7/22/2002, Vol. 23 Issue 30, p2
Reports on the inclusion of Florida Mall and the Museum of Science and Industry as clients of West Wayne, an advertising agency. Competition of Mall of Florida by Simon Property Group for increased competition for tourist and residential dollars; Advertising campaign of the mall; Objective of...
- Harbour City extols new luxury range. // Media: Asia's Media & Marketing Newspaper;8/11/2006, p10
This article presents information about the advertising campaign of Harbour City, a shopping complex in Hong Kong, China. The campaign tries to spread the message that the complex has expanded. It includes three advertisements. According to Karen Tam, Harbour City's manager, promotions and...
- portfolio. Dolliver, Mark // Adweek Eastern Edition;8/7/2000, Vol. 41 Issue 32, p38
Presents creative briefs on various advertisements released in the United States as of August 7, 2000. Embarcadero Center campaign developed by Odiorne Wilde Narraway & Partners; Stila Cosmetics Inc.'s Lip Glaze by The Press Cabinet; Buell Motorcycle Co. by Laughlin/Constable.