TITLE

Selling your center's renovation

AUTHOR(S)
Browning, Denise
PUB. DATE
May 2002
SOURCE
Shopping Center World;May2002, Vol. 31 Issue 5, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the marketing challenge faced in the expansion and renovation of SouthPark Mall in Charlotte, North Carolina. Coverage of the expansion project; Progress of the expansion and renovation work as of May 2002; Objectives of the center's branding campaign.
ACCESSION #
6740577

 

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