Drager, William
April 1945
Journal of Marketing;Apr1945, Vol. 9 Issue 4, p364
Academic Journal
The article discusses methods of using census data to determine and forecast consumer expenditures. The author examines the use of the family budget records in forecasting expenditures, noting their presentation of statistics in totals by geographic areas. He views this as a shortcoming, because it is impossible to determine from this data, information on the consumption habits of individual families. The author notes a study using census information in which each state was used as a "family unit," and per capita state expenditures were related to per capita income statistics.


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