TITLE

Take two ads and see how you feel tomorrow morning

AUTHOR(S)
Fletcher, Winston
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the need of a marketing transfusion by the National Health Service (NHS) in Great Britain. Apportionment of medical resources with the NHS; List of complaints against the hospital; Lack of a corporate design scheme by the hospital.
ACCESSION #
6739014

 

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