TITLE

ASK AN EXPERT, THEN DO IT YOURSELF

AUTHOR(S)
Prickett, Ruth
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the relationship between advertising agencies and in-house departments in Great Britain. Recruitment of advertising agencies for product promotions; Advantages of pitching an agency; Failure of Wireless Application Protocol to meet high expectations.
ACCESSION #
6739013

 

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