TITLE

SEM guarantees First Choice for holidays

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the deal of First Choice and Webgravity. Use of a search engine marketing (SEM) by First Choice; Companies offering SEM services; Relevance of SEM to online marketing mix.
ACCESSION #
6739011

 

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