Searching for a good read

May 2002
Marketing Week;5/23/2002, Vol. 25 Issue 21, p50
Trade Publication
Reports the use of a search engine marketing (SEM) by Penguin UK. Benefits of SEM; Reasons for undertaking search engine optimization; Selection of Webgravity to run a six month test campaign for the company.


Related Articles

  • A kind of contagion. Rosenberg, M. // New Statesman & Society;5/17/91, Vol. 4 Issue 151, p38 

    Comments on the 50th birthday celebration of Puffin Books, the maker of full-color, paperback children's books. The first editor, Eleanor Graham; What Puffin will sell this year in Britain; What the achievement rests on; Details.

  • Reorganization at Penguin U.K.; layoffs seen ahead. Wheeler, Sara // Publishers Weekly;7/10/1995, Vol. 242 Issue 28, p9 

    Announces the restructuring and layoffs at Penguin U.K. in order to integrate hardcover and softcover publishing as fully as possible. New adult editorial structure; Creation of the division Penguin Press to handle Allen Lane line of books; State of British book trading.

  • Penguin staff protest U.K. layoffs. Wheeler, Sara // Publishers Weekly;12/11/1995, Vol. 242 Issue 50, p22 

    Reports that a hundred staff members of Penguin U.K. demonstrated outside the firm's head office in London, England, to protest recent layoffs, increased workloads and what they complained is a lack of managerial direction. Petition sent to the group chief executive Peter Mayer.

  • PENGUIN BOOKS.  // Design Week;Jan2010 Hot 50 Supplement, p15 

    The article focuses on several developments made by Penguin Books Ltd. in the design industry in Great Britain.

  • Penguin Books Hits 75. Andriani, Lynn // Publishers Weekly;5/17/2010, Vol. 257 Issue 20, p9 

    The article mentions the anniversary of Penguin Books, which has been in business for 75 years.

  • Dutton Children's Books and Playskool...  // Playthings;Feb95, Vol. 93 Issue 2, p10 

    Reports on the launching of a new printing press by Dutton Children's Books and Playskool. Purpose of launching of new press; Products to be launched by company.

  • ENTERTAINMENT.  // New Media Age;6/26/2008 Effectiveness Awards Supp, p17 

    The article announces that Penguin Books' Blog A Penguin Classics won in the Entertainment category in the New Media Age (NMA) Effectiveness Awards in 2008.

  • Me Books.  // Children's Technology Review;Nov2011, Vol. 19 Issue 11, p22 

    The article offers brief information on the Me Books application software from Penguin Books Ltd.

  • New job losses at Penguin UK; Glover goes. Richardson, Jean // Publishers Weekly;11/13/1995, Vol. 242 Issue 46, p18 

    Reports on the resignation of Trevor Glover as managing director of publishing company Penguin UK. Job losses arising from the company's need to reduce operating costs; Weakness of the United Kingdom market; Increased demand for low-price books; Comments from chief executive Peter Mayer.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics