TITLE

Searching for a good read

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the use of a search engine marketing (SEM) by Penguin UK. Benefits of SEM; Reasons for undertaking search engine optimization; Selection of Webgravity to run a six month test campaign for the company.
ACCESSION #
6739007

 

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