TITLE

HELPING THE NEEDLE OUT OF THE HAYSTACK

AUTHOR(S)
Dwek, Robert
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information about search engine marketing (SEM). Highlight of the Search Engine Strategies conference; Debate concerning the role of search engines in the use of Internet by consumers; Measurement of the profits from SEM investments.
ACCESSION #
6739005

 

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