TITLE

Finding the way forward with SEM

AUTHOR(S)
Smallpeice, Toby
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the evolution of search engine marketing (SEM). Decline in the banner advertising; Costs of SEM; Reference to the merger of SEM agency, Webgravity with online specialist, IBNet.
ACCESSION #
6739003

 

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