TITLE

Chocolate company with a Web addiction

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the development of a Web site by chocolate retailer Thorntons. Collaboration with Web agency Clokworx in developing the site; Role played by the Internet to the growth of the company; Views of several company executives on its marketing strategies.
ACCESSION #
6739002

 

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