TITLE

Viewers shy away from iTV banking

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments related to advertising in Great Britain as of May 2002. Survey conducted by Datamonitor on interactive digital television ownership; Agreement of Wanadoo with On Demand Distribution; Launch of the short messaging services campaign of BCA.
ACCESSION #
6738993

 

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