TITLE

Online travel loses branding baggage

AUTHOR(S)
Dwek, Robert
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the increase in the profits of Lastminute.com and Ebookers.com in Great Britain. Factors contributing to the increased profits of Lastminute.com; Deal of Ebookers with Yahoo Travel; Appointment of Morra Aarons as head of online marketing at Ebookers.
ACCESSION #
6738992

 

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