TITLE

Stuff the consumer let's just cash in

AUTHOR(S)
Deeproot, Grace
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on articles about advertising published in the May 2002 issue of 'Marketing.' Acquisition of Go by Easyjet; Charges filed against Carlton & Granada; Importance of consumers.
ACCESSION #
6738986

 

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