TITLE

The outlook's...rather vague

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the weather forecast of weather correspondent David Bowen. Belief of Bowen on the importance of weather forecasts to marketers; Background of Bowen; Comment about the vagueness of the forecasts.
ACCESSION #
6738985

 

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