TITLE

RETREAT OF THE CLONES

AUTHOR(S)
Benady, David
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Identifies the factors contributing to the resignation of several executives at Procter & Gamble Co. Centralization of the European operations of the company; Reputation of the company as an academy of marketing for its rule-book approach to selling; List of former company executives with successful careers outside the company.
ACCESSION #
6738981

 

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