TITLE

Would you credit it? A card for children

AUTHOR(S)
Thurtle, Gary
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of banker Matthew Barratt to launch a credit card for children in Great Britain. Ability of children to influence household buying decisions; Research conducted by Abbey National on children income; Complicity between parent and child in terms of brands.
ACCESSION #
6738980

 

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