TITLE

London's newspaper is failing its own standard

AUTHOR(S)
Whitehouse, Louise
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the continued decline in the circulation of the 'Evening Standard' in London, England. Reasons for the decline the newspaper's circulation; Plan to end its relationship with advertising agency Bates UK; Appointment of Veronica Wadley as editor of the newspaper.
ACCESSION #
6738974

 

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