MediaCom in £120m Mars win

Charles, Gemma
May 2002
Marketing Week;5/23/2002, Vol. 25 Issue 21, p13
Trade Publication
Reports the selection of MediaCom to handle the media planning account of Masterfood. Job description; Efforts of Masterfood to improve the efficiency and effectiveness of its brand campaigns; Replacement of D'Arcy with TBWA/Chiat/Day Los Angeles as the company's third global roster agency.


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