- The problems of getting a good ad campaign. Nucifora, Alf // Business News New Jersey;04/20/98, Vol. 11 Issue 16, p16
Addresses issues related to the creation of an effective advertising campaign by renowned advertising agencies. Challenge of advertising director on how to motivate advertising staff to deliver outstanding campaign; Importance of trust and confidence between creative team and client.
- TOP TEN INTERNATIONAL ADS. // B&T Weekly;2007 Annual Supplement, p18
The article lists "B&T" magazine's top 10 international advertisements, including Nordpol + Hamburg's Power of Mind advertisement for Wind Energy initiative in Germany, Ogilvy & Mather Toronto's Evolution campaign for Dove Self Esteem Fund in Ontario and Y&R Buenos Aires' Football campaign for...
- Fingerwaggers of the world unite! Gurvis, Sandra // Advertising Age's Creativity;Sep99, Vol. 7 Issue 7, p22
Focuses on various social issues agencies have to consider when developing advertising campaigns. Need to consider geographical differences when determining acceptable advertising concept; Overview on various controversial campaigns; Reasons why majority of advertisements offend people. INSET:...
- COMPLETE CAMPAIGN. // Applied Arts Magazine;Nov/Dec2006, Vol. 21 Issue 6, p66
A photo essay which features several advertising campaigns by advertising agencies in Canada such as Target Marketing & Communications, Taxi, and Rethink for their clients namely Maple Leaf Vienna Sausage, Nike Canada, and Science World is presented.
- Sunday Times ad for supercar borrowing service does U-turn. // Campaign (UK);7/20/2001, Issue 29, p36
Focuses on the advertising campaigns of Mercia Grey, an advertising agency in Great Britain. Details on the launching of P1 car service; Press campaigns in the motoring section of The Sunday Times journal.
- Butchers awards Clemmow Hornby Inge Â£3m ad job. // Marketing (00253650);1/4/2002, p2
Reports the appointment of advertising agency Clemmow Hornby Inge by Butchers to handle advertising campaign for pet foods in Great Britain. Total amount allocated by Butcher for advertising activity; Name of the product brands of Butcher; Domination of Mars and Nestle companies in the pet food...
- THINGS WE LIKE. // Campaign (UK);6/1/2012, Issue 22, p21
The article reports various developments related to advertising including the Tetley Tea Folk being usurped by human characters in the upcoming campaign created by Dare.
- SCA in agency talks over Tena business. Jeremy Lee // Campaign (UK);8/24/2012, Issue 34, p1
The article informs that the advertising campaign of Tena range of products from the company Svenska Cellulosa Aktiebolaget (SCA) has been put on review and highlights that the advertising agency DLKW Lowe is expected to repitch for business in Great Britain.
- Business-to-Business Japan Dairy Council. // Media: Asia's Media & Marketing Newspaper;11/19/2009, p34
The article reports on the use of hard and soft advertising campaigns by Dentsu Public Relations for Japan Dairy Council (JDC) to gain leverage in pricing discussions in 2009.
- THE WORK 1. Bhat, Raghu // Media: Asia's Media & Marketing Newspaper;11/19/2009, p42
In this article, the author discusses the performance of some advertising campaigns including Coffee Cupid with the potential of being developed into a fully-blown incorporated idea, Airtel which depicts the true story of a remarkable rise from humble beginnings and Safeguard as a bit of an...