TITLE

LDA plans single brand to sell London internationally

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the plan of the London Development Agency to streamline the way the capital is marketed and sold internationally. Variety of emblems and signage used by different government bodies; Establishment of the agency to coordinate the economic regeneration of the city; Construction of a national football stadium by the agency.
ACCESSION #
6738940

 

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