TITLE

Alberto-Culver to launch liquid soap in UK

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the plans of the Alberto-Culver Co. to launch a liquid soap in Great Britain. Variants of the liquid soap; Retail price of the product; Launch of an advertising campaign for the company's VO5 hair care range.
ACCESSION #
6738934

 

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