Huggies puts pressure on Pampers with club revamp

Singh, Sonoo
May 2002
Marketing Week;5/23/2002, Vol. 25 Issue 21, p8
Trade Publication
Reports the relaunching of the Huggies parent and baby club by Kimberly-Clark in Great Britain. Increase in the demand for the product; Comparison on the market share of Huggies with its rival product, Pampers; Marketing strategies of the company.


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