Thomas Cook gives Action retail concept trial run in Milton Keynes

May 2002
Marketing Week;5/23/2002, Vol. 25 Issue 21, p7
Trade Publication
Reports the development of a retail concept by Thomas Cook for its entertainment and sports center in England. Aim of the project to target distinct markets; Training of the company's staff in selling activity pursuits; Acquisition on Exodus Travels by its rival, First Choice.


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