Help the Aged rebrands its financing range

May 2002
Marketing Week;5/23/2002, Vol. 25 Issue 21, p6
Trade Publication
Reports the release of an umbrella brand by Help the Aged for its financial services products. Launch of an insurance service to combat age discrimination by the charity; Announcement of Age Concern Enterprises, trading arm of the charity, to increase its market spending; Negotiation with advertising agencies for the promotion of its services.


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