TITLE

Help the Aged rebrands its financing range

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the release of an umbrella brand by Help the Aged for its financial services products. Launch of an insurance service to combat age discrimination by the charity; Announcement of Age Concern Enterprises, trading arm of the charity, to increase its market spending; Negotiation with advertising agencies for the promotion of its services.
ACCESSION #
6738921

 

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