TITLE

Renault signs French soccer ace to boost masculine image of brand

PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of football player Thierry Henry to star in a television commercial for Renault in Great Britain. Plot of the advertisement; Target of the campaign; Number of Renault Clios automobile sold by the company in the country.
ACCESSION #
6738918

 

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