McDonalds drops World Cup ad following dog attack on girl
- Did somebody say `expanded ad base'? Kramer, Louise // Crain's Chicago Business;03/30/98, Vol. 21 Issue 13, p44
Discusses McDonald's Corporation which is trying to wean itself from its dependence on television advertising. Comments from the senior vice president of marketing at McDonald's, Brad Ball; Mention of McDonald's World Wide Web site in its advertisements; Details on plans being made by...
- ADWATCH. // Nation's Restaurant News;3/24/2003, Vol. 37 Issue 12, p14
Features McDonald's Corp.'s television advertisement.
- And it's good! // Advertising Age;10/4/1993, Vol. 64 Issue 42, p8
Looks at McDonald's Corp.'s television spot featuring National Football League kickers Pete Stoyanovich and Chip Lohmiller. Story line of spot; Introduction of advertisement.
- Eddie Back at McDonald's. Kelly, Jane Irene // Adweek Western Edition;02/22/99, Vol. 49 Issue 8, p3
Reports on the return of Eddie the Echo to McDonald's Corporation's advertising. Information on the 30-second television (TV) spot; When it will be shown on TV.
- McDonald's spends way to the top with dog and sauce blitz. Lee, Michele // Media: Asia's Media & Marketing Newspaper;12/13/2002, p21
Reports on results of the second AdWatch survey of 'Media' conducted in Hong Kong, China. Performance of television commercial of hamburger chain McDonald's Corp.; Amount invested by McDonald's on advertising in the first half of 2002; Performance of other television commercials.
- McD's ads hold the promos. Kramer, Louise // Crain's Chicago Business;10/06/97, Vol. 20 Issue 40, p9
Focuses on McDonald's Corporation's national television advertisements. Details on DDB Needham Worldwide company advertising for McDonald; Aim of the advertisements; Comments from Golin/Harris Communications, Al Golin.
- TURKEY OF THE WEEK. // Campaign;8/21/2015, p32
A photograph showing McDonald's Corp.'s new French television (TV) advertisement is presented.
- Hail to the chef. // New Jersey Jewish News;4/25/2013, Vol. 67 Issue 17, p3
The article focuses on an Israeli television advertisement for McDonald's which is considered a depiction of U.S.-Israel relations.
- Auntie Pearl shows the youngsters that oldies can be stars in adland. // Campaign;10/30/98, Issue 44, p64
Focuses on Auntie Pearl, a grandmother who was featured in McDonald's fast food chain's World Cup campaign created by Leon Burnett. Comment from Pink Films' Simon Levene, who discovered Auntie Pearl.