TITLE

McDonalds drops World Cup ad following dog attack on girl

AUTHOR(S)
Croft, Martin
PUB. DATE
May 2002
SOURCE
Marketing Week;5/23/2002, Vol. 25 Issue 21, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the pull out of the television advertisement (ad) of McDonald in England. Complaints from viewers about the ad to the Independent Television Commission; Number of complaints received by the commission; Plot of the ad.
ACCESSION #
6738910

 

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