TITLE

Optimal Decisions

AUTHOR(S)
McGuire, Kelly A.
PUB. DATE
October 2011
SOURCE
Hospitality Upgrade;Fall2011, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of an integrated marketing and revenue management analytics. It notes that most businesses have recognized the advantages of integrating marketing and revenue decisions. On the hand, such businesses face organization challenges when attempting to achieving such integrations. It suggests that using technology, businesses have arrived optimal decisions in marketing and revenue management.
ACCESSION #
67378766

 

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