Optimal Decisions

McGuire, Kelly A.
October 2011
Hospitality Upgrade;Fall2011, p46
Trade Publication
The article discusses the use of an integrated marketing and revenue management analytics. It notes that most businesses have recognized the advantages of integrating marketing and revenue decisions. On the hand, such businesses face organization challenges when attempting to achieving such integrations. It suggests that using technology, businesses have arrived optimal decisions in marketing and revenue management.


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