TITLE

Required Reading

AUTHOR(S)
Hendricks, Elaine; Haley, Mark G.
PUB. DATE
October 2011
SOURCE
Hospitality Upgrade;Fall2011, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the authors' view on the development of market research tools. They note that such development started on the use of focus groups and phone interviews until the emergence of the Internet. The authors stress that using the Internet, the market surveys got dramatically faster and less expensive. They also point out that online surveys was considered as popular due to ease and affordability.
ACCESSION #
67378762

 

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