TITLE

Going Mobile

AUTHOR(S)
Austin, Darren
PUB. DATE
October 2011
SOURCE
Hospitality Upgrade;Fall2011, p136
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the use of mobile device as a marketing strategy. It notes that the mobile market presents a growing opportunity for hotels to reach highly incremental travelers. Using mobile devices, consumers can easily get information on setting up a travel. Moreover, it suggests about the future use of smartphones in order to book travel.
ACCESSION #
67378754

 

Related Articles

  • ESTRATEGIA DE DISEÑO PARA EL MARKETING MÓVIL EN LA FACULTAD REGIONAL GRANMA. Valdespino Tamayo, Cecilia // 3C Tecnologia;Ago2013, Issue 6, p1 

    In the Regional Faculty of the University of Granma lies a group of developing applications for mobile devices in order to promote services, events, etc. from different institutions. The main problem is that the presentation of these systems is not very intuitive to the user. To eradicate...

  • Private marketplaces: the path to premium in mobile programmatic. Desai, Tina // Marketing Week (Online Edition);11/26/2014, p1 

    The article focuses the importance of the automated buying and selling of mobile media for marketing purpose by an organization as of November 2014. It pays attention on a forecast related to display advertising using mobile programmatic technology for 2015 by the Internet Advertising Bureau...

  • Close-up -- 11.05.12. Shields, Ronan // New Media Age (Online Edition);5/11/2012, p8 

    The article presents the author's comments on the rapid growth of the customer base of O2 More service, mobile marketing service of Telefonica UK Ltd. (trading as O2). He says that the service recently reached the 10m user mark, a milestone for mobile marketing field. However, he says that this...

  • Mobile Marketing: Everyone Does It, But How Many are Good at It? Baar, Aaron // Hudson Valley Business Journal;1/30/2013, Vol. 2 Issue 4, p5 

    The article discusses a study on the adoption of mobile marketing in the U.S. as a marketing approach adopted by business enterprises. According to the study, 96% of marketers are using or planning to incorporate mobile marketing for their programs and 85% of them expect to increase their future...

  • Supercharge Your Mobile Marketing. SALZ, PEGGY ANNE // EContent;Jun2011, Vol. 34 Issue 5, p7 

    The article discusses the developments in mobile marketing, with brands and agencies as the primary audience. Brands and agencies have started developing mobile marketing strategies that will lead to achieving key business objectives and driving results. Key factors including smartphone...

  • The Impact of Mobile Advertisement and Communication on Customer Relationship Management (CRM). Usman, Usman Musa Zakari; Mohammed, Zainulabdeen Basil // International Proceedings of Economics Development & Research;2012, Vol. 29, p118 

    Communication has turn out to be a global part of our model life today, starting from cellular telephone system to local and even getting to personal area networks. In today's model technology, mobile marketing gives an important opportunity for business, such as the mobile devices that allowed...

  • THE YEAR OF THE MOBILE? NOT YET. PAUL, JONATHAN // Marketing (00253650);5/20/2013, p26 

    The article discusses marketing strategies that make use of mobile devices such as smart phones and pocket computers, focusing on mobile marketing in Canada as well as innovations in location marketing, short messaging services and augmented reality. The use of positioning technology in content...

  • Luring Consumers Back. Cirillo, Jennifer // Beverage World;10/15/2010, Vol. 129 Issue 10, p60 

    The article offers information on the innovative ways that establishments have launched to drive on-premise beverage sales as consumer shift toward consuming beverage at home. To create a better drinking experience, establishments have provided new tools or information, just like South Gate...

  • The future of mobile marketing: connecting the physical with digital. Desai, Tina // Marketing Week (Online Edition);11/26/2014, p1 

    The article focuses on the importance of mobile marketing in interaction of physical location and mobile devices in business as of November 2014. Topics discussed include need of strategies for developing consumer engagement, future aspects of mobile marketing and real-world presence of mobile...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics