TITLE

Social Media's Tough to Measure

AUTHOR(S)
Farb, Brittany
PUB. DATE
November 2011
SOURCE
CRM Magazine;Nov2011, Vol. 15 Issue 11, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the report by Forrester Research on the 2011 benchmarks for measuring success in business. It says that marketers do not set goals and do not deliver value to their members. Lead author, Melissa Parrish, states that communities are type of a social media, where the quality, absence or presence of conversations is a piece of puzzle. The article also mentions the best practices and the characteristics of extremely healthy communities in the report.
ACCESSION #
67370118

 

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