Social Media's Tough to Measure

Farb, Brittany
November 2011
CRM Magazine;Nov2011, Vol. 15 Issue 11, p11
Trade Publication
The article discusses the report by Forrester Research on the 2011 benchmarks for measuring success in business. It says that marketers do not set goals and do not deliver value to their members. Lead author, Melissa Parrish, states that communities are type of a social media, where the quality, absence or presence of conversations is a piece of puzzle. The article also mentions the best practices and the characteristics of extremely healthy communities in the report.


Related Articles

  • DOWN WITH BEST PRACTICES. Schultz, Don E. // Marketing News;12/30/2009, Vol. 43 Issue 20, p23 

    In this article the author discusses advertising firms that use best marketing practices that have worked for other companies who have faced particular situations. He is critical of using the best practices of other firms and suggests that each firm needs to use strategic thinking to find the...

  • Keeping Up is a Fool's Game. Burrus, Daniel // Retail Merchandiser;Sep/Oct2007, Vol. 47 Issue 7, p24 

    This article explains that keeping up-with technology, with competitors, with anything in business or life, is a fool's game. There is no advantage to keeping up, because all you are doing is making yourself just like everyone else. You are finding out who the best is and then you are copying...

  • BUSINESS DEVELOPMENT SERVICES MARKET IN CROATIA. Singer, Slavica; Turkalj, Željko; Medić, Mane // Enterprise in Transition: International Conference Proceedings: ;2001, p468 

    The article presents a survey on the Business Development Services (BDS) market in Croatia. It aims to identify factors and strategies relevant to development of BDS market. The factors are classified according to the following typology: compulsion, cooperation, and development of services. It...

  • 4 REASONS to BENCHMARK. Rhoden, Travis // Industrial Safety & Hygiene News;Sep2008, Vol. 42 Issue 9, p96 

    The article offers information on the four reasons why companies think about benchmarking, the process of looking at best practices or processes and adapting them from others to improve performance. The four reasons include the benchmarking's ability to find the best practice in doing a job, to...

  • Best practice business development and social media. Matthews, Paul // Journal of Building Survey, Appraisal & Valuation;Winter2013/2014, Vol. 2 Issue 4, p320 

    Social media seems to be on everyone's mind at the moment. This paper answers some common questions: is social media right for our business? Are we doing enough? Should we be doing this, or that? What is a blog? Do I need to be tweeting? Who cares what Sarah's had for breakfast and how strong...

  • Innovation in the research mix.  // Marketing Health Services;Winter2010, Vol. 30 Issue 1, p3 

    The article presents several best practices on how to introduce innovation to the research mix, according to Forrester Research Inc., which include starting small and try adding emotion to the numbers, sticking to what is relevant to your organization and industry, and collaborating internally.

  • BENCHMARKING SOCIAL BUSINESS AND COLLABORATION TOOLS. Fenwick, Nigel // Computer Weekly;5/12/2015, p18 

    An excerpt from the Forrester Research's report "Benchmark the Use of Your Social Business and Collaboration Systems (February 2015)" by Nigel Fenwick is presented.

  • UTILIZAÇÃO DO BENCHMARKING NA GESTÃO ESTRATÉGICA DAS COOPERATIVAS AGROINDUSTRIAIS PARANAENSES. Martinis, Marcelo Machowski Cavalcanti; Protil, Roberto Max; Oliveira, Sergio Luiz Dias // Revista de Contabilidade e Organizações;2010, Vol. 4 Issue 10, p127 

    This article deals with the characterization of benchmarking in the strategic process of agro-industrial cooperatives which participated of the Revitalization Program of Agricultural Cooperatives named Recoop, in the period between 1998 and 2005. This study had an exploratory character which...

  • The Power of LEO. Chowdhury, Subir // Power of Leo;4/5/2012, p1 

    Despite business management’s best efforts, quality improvement cannot be achieved through piecemeal changes or the efforts of a single, specialized department alone. According to quality expert Subir Chowdhury, true quality improvement requires that a quality mindset be embraced by every...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics