TITLE

SOME ASPECTS OF SEX DIFFERENCES IN RELATION TO MARKETING

AUTHOR(S)
Alexander, R. S.
PUB. DATE
October 1947
SOURCE
Journal of Marketing;Oct47, Vol. 12 Issue 2, p158
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on the differences between men and women in terms of marketing and mass market appeals. According to experimental psychologists, the sexes have differences of emotion, behavior, interests, viewpoint and personality. The author states men react faster to visual and auditory influences, while women are better at transitioning quickly between several ideas. The use of color in sales promotions and advertisements can reportedly have differing impacts on men and women. Men prefer solid colors, while women can distinguish between shades more accurately. The musical ability differences between the sexes are speculated upon. The article presents analysis for those seeking improved knowledge of market segmentation, target marketing and a specific concentration on gender.
ACCESSION #
6735945

 

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