TITLE

The most wonderful time of the year

AUTHOR(S)
Furey, Cyntha
PUB. DATE
November 2011
SOURCE
Dealernews;Nov2011, Vol. 47 Issue 11, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that attracting potential customer before holiday seasons was the key for the success of sales. Mercedes Radney, marketing and event director of Harley-Davidson Motor Co. says that activities before holidays attracts customers and sets up sales for holidays. Carl Steidtmann, Deloitte Global Services Ltd. chief economist, says that spending of consumers increases for several months but consumers may be strained on the price of apparels and foods.
ACCESSION #
67352789

 

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