TITLE

Slipstreaming

AUTHOR(S)
Rosenbloom, Joseph
PUB. DATE
June 2002
SOURCE
Inc.;Jun2002, Vol. 24 Issue 6, p106
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the slipstreaming strategy adopted by Chris Mottern, chief executive officer of Peet's Coffee & Tea Inc., in competing against the market dominated by the Starbucks brand. Concept behind the strategy; Goal of the company; Effect of the strategy to the company's revenue.
ACCESSION #
6732905

 

Related Articles

  • IF PEET'S DOESN'T PROFIT, NEITHER DOES RAZORFISH. Bruell, Alexandra // Advertising Age;4/7/2014, Vol. 85 Issue 7, p12 

    The article views that neither retailer Peet's Cofee & Tea, or its digital agency, Razorfish, will profit if their performance-based compensation schemes. The differences of the pay-for-performance scheme from typical fee arrangements with respect to revenue investment and marketing costs are...

  • RETAILER BRIEFS.  // Gourmet Retailer;Aug2002, Vol. 23 Issue 8, p12 

    Reports developments on business enterprises in the U.S. as of August 2002. Acquisition of Kings Super Markets Inc. by Gristede's Foods Inc.; Selection of Patrick O'Dea to the position of president by Peet's Coffee & Tea Inc.; Building expansion on the shopping mall of Jungle Jim's...

  • Battle of the Brands. Joe, Ryan // Direct Marketing News;May2012, Vol. 34 Issue 5, p29 

    The article compares the marketing strategy and financial performance of Peet's Coffee & Tea Inc. and Coffee & Tea LLC's Coffee Bean & Tea Leaf (CBTL). It says that the former gained 372 million dollars net revenue in 2011, while the latter achieved 230 million dollars in 2010. It notes that...

  • Spilling the beans. Scott, Stefanie // Beverage Industry;Dec2009, Vol. 100 Issue 12, p12 

    The article reports on the initiatives made by coffee shops to stay competitive in the advent of home-brewed coffee trend in the U.S. It mentions that ground coffee has earned 2.4 billion dollars for the 52 weeks ending October 4, 2009. In this context, coffee shops, such as Starbucks Corp.,...

  • Retailer Briefs.  // Gourmet Retailer;Nov2004, Vol. 25 Issue 11, p12 

    This article reports on several developments from the retail industry. The company Coffee Bean & Tea Leaf has committed to establishing recycling programs and more efficient waste management and energy usage systems. Albertson's Inc. has named Paul Gannon as its chief marketing officer....

  • Supplying coffee breaks in San Diego. SNELL, SALLY M. // Family Business;Mar/Apr2015, Vol. 26 Issue 2, p64 

    The article discusses how Bill and Veronica Curtis and children Sean and Barbara Curtis grew their Coffee Ambassador business in California. Topics discussed include how Bill started the business in 1969 with surplus coffee machines, how it diversified with break room refreshment items in 1975...

  • Improving PACKAGING PRODUCTION.  // Beverage Industry;May2002, Vol. 93 Issue 5, p60 

    Reports the improvement of packaging process by Peet's Coffee and Tea Inc. in Emeryville, California. Increase in the demand for the products of the company; Statement regarding the growth of the company by director Neil Rowe; Purchase of Eagle Infinity machine by the company.

  • BNY Mellon Buys Stake in Siguler Guff. Davis, Avram // Mergers & Acquisitions Report;11/9/2009, Vol. 22 Issue 45, p14 

    The article presents an update on corporate mergers and acquisitions as of November 2009. A 20% stake in private equity firm Siguler Guff & Co. LLC of New York has been acquired by the investment management arm of BNY Mellon. It mentions the plan of Peet's Coffee & Tea to purchase Diedrich...

  • Logistics brews a fresh cup. Saccomano, Ann // Traffic World;09/21/98, Vol. 255 Issue 12, p51 

    Features Peet's Coffee & Tea, a coffee company in the United States. How the company started; Contributing factors to the company's success; Categories of coffee, according to James A. Reynolds, vice president of Peet's; Expectations of Peet's on its coffee beans. INSET: Two ways to get Peet's.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics