TITLE

LOOKING BACK BUT MOVING FORWARD - THE OPPORTUNITIES AND CHALLENGES OF A MIXED MODE APPROACH TO SURVEY RESEARCH

AUTHOR(S)
O'Rourke, Thomas
PUB. DATE
June 2011
SOURCE
American Journal of Health Studies;2011, Vol. 26 Issue 2, p114
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The purpose of this paper is to present a brief history of survey modes, encourage the use of multi mode surveys and identify inherent challenges in using a multi mode approach. While multi mode surveys are not a new phenomenon recent technological advancements such as the increased use and reliance of computers, online access, internet, and cell and smart phones as well as social media have expanded the opportunities to improve the quality and cost effectiveness of survey research in health and other fields.
ACCESSION #
67311183

 

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