TITLE

FOR THE HEALTH OF IT: ADVERTISEMENT MESSAGE AND ATTRACTION TO FITNESS CLUBS

AUTHOR(S)
Cunningham, George B.; Woods, Jennifer
PUB. DATE
March 2011
SOURCE
American Journal of Health Studies;2011, Vol. 26 Issue 1, p4
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The purpose of this study was to examine how the advertisement focus influences attitudes toward and intentions to join a fitness club. Students (N = 200) from a public university in the Southwest participated in an experimental study in which a fitness club's advertisement varied based on the focus (health-oriented or appearance-oriented). Structural equation modeling showed that perceptions that the club focused on health and wellness were positively associated with perceived fit with the club. There was no association between an appearance focus and perceived fit. Finally, fit with the club was positively associated with intentions to join. Results of the study highlight the need for broad, inclusive advertisements to attract people to fitness clubs.
ACCESSION #
67311172

 

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