Rolling in cash

Wylot, Robert
May 2002
Warsaw Business Journal;5/20/2002, Vol. 8 Issue 20, p1
Reports on the increase in the cash received by soccer teams from businesses in Poland. Attraction of marketing directors to sport sponsorship; Reservation of Era as the prime sponsor to the Polish national soccer team; Projections on the viewership of the International Federation of Football Associations World Cup.


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