TITLE

Rolling in cash

AUTHOR(S)
Wylot, Robert
PUB. DATE
May 2002
SOURCE
Warsaw Business Journal;5/20/2002, Vol. 8 Issue 20, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in the cash received by soccer teams from businesses in Poland. Attraction of marketing directors to sport sponsorship; Reservation of Era as the prime sponsor to the Polish national soccer team; Projections on the viewership of the International Federation of Football Associations World Cup.
ACCESSION #
6730757

 

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