Pricing power

Cooper, Tim
October 2011
Financial Management;Oct2011, p32
Trade Publication
The article discusses the importance of pricing power to various financial institutions in Great Britain, Harry Macdivitt, director at Axia Value Solutions, states that the ability to charge a premium for a product or service even in a commoditised or competitive market, raise the prices without an adverse effect on the reputation or the sales volume and a measure of the degree which have differentiated the products and made them attractive to customers. It is also a valuable asset in any economic circumstances. It mentions that it is vital for protecting profits of various companies and it is the single most important decision in evaluating a business.


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