TITLE

NIBBLE OR BITE?

AUTHOR(S)
Benady, David
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of implementing the customer relationship management software among the business enterprises in Great Britain. Linkage of customer information; Enhancement of customer value; Efficiency in managing complaints.
ACCESSION #
6725975

 

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