TITLE

LOYALTY AT WHAT COST?

AUTHOR(S)
Benady, David
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the pricing strategy of the supermarkets in Great Britain. Production of loyalty cards; Increase of volume sales through price reduction; Growth of in-store demonstrations and sampling.
ACCESSION #
6725966

 

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