TITLE

SENDING OUT THE WINNING MESSAGE

AUTHOR(S)
Middleton, Tracey
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages of the short messaging services for advertising campaign in Great Britain. Increase of promotional campaign awareness; Enhancement of direct marketing activities.
ACCESSION #
6725955

 

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