TITLE

Brands will pay the price of ignoring discounters

AUTHOR(S)
Mitchell, Alan
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the brand preferences of the consumers in Great Britain. Decline of risk in buying substandard items; Enhancement of brand premiums.
ACCESSION #
6725916

 

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