TITLE

For the sake of the adults, stop advertising to kids

AUTHOR(S)
Brierley, Sean
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the distrusts of the public against the advertisers in Great Britain. Creation of advertisement for children; Utilization of ambiguous and meaningless phrase; Replacement of meals with snack foods.
ACCESSION #
6725898

 

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