THE Grace Deeproot COLUMN

May 2002
Marketing Week;5/16/2002, Vol. 25 Issue 20, p24
Trade Publication
Reports business developments in Great Britain as of May 2002. Highlight of the Eurovision Song Contest; Relaunching of the Marquee brand; Result of the marketing survey.


Related Articles

  • Where to, guv? Kidd, Andrew // Cabinet Maker;10/28/2005, Issue 5462, p32 

    Focuses on the significance of taxi advertising in lifting the image of a company. Efficacy of the advertising style in promoting products and services; Benefits of the move for businesses; Result of the case studies regarding taxi advertising. INSET: 10 reasons to hail taxi advertising a success.

  • What's your preference? Cohen, Steve; Orme, Bryan // Marketing Research;Summer2004, Vol. 16 Issue 2, p32 

    The article discusses the methods used by market researchers in measuring the preferences of survey respondents. Common tasks for market researchers include measuring people's preferences for brands, flavors, or colors and measuring the importance of product features and benefits. For these...

  • Consumers fail to recognise newer POS formats: study.  // Media: Asia's Media & Marketing Newspaper;7/1/2005, p8 

    The article reports that new research has revealed that traditional in-store advertising formats attract more attention than the newer designs. The latest Sensor study, conducted by MEC's Medialab, polled over 15,000 people in 26 countries, including four Asian markets, Hong Kong, Singapore,...

  • Brands in a time of trouble.  // Brand Strategy;Dec2001, Issue 154, p22 

    Highlights survey results on business people's views about the importance of brands in a recession. Categories of companies surveyed; Percentage of construction companies which found a correlation between a strong brand and customer loyalty; Average score obtained on the importance of brands on...

  • Industry Snapshot. Fulbright, Judi // Gifts & Decorative Accessories;Apr2005, Vol. 106 Issue 4, p30 

    Reports on the results of the annual stationery survey in the U.S. Changes in the product mixes in the market; Optimism of stationery product retailers on sales; Anticipation of sales increases by vendors.

  • DATAMONITOR VIEW.  // MarketWatch: Food;Nov2009, Vol. 8 Issue 11, p1 

    The article presents highlights of the "Food MarketWatch" by Datamonitor PLC on the food industry which include industry update, new product review, and future analysis. It notes the action of Nestle SA to be sued by Weight Watchers for trademark infringement. It mentions the expansion of...

  • Consumer preferences of store brands: Role of prior experiences and value consciousness. Kara, Ali; Rojas-Méndez, José I.; Kucukemiroglu, Orsay; Harcar, Talha // Journal of Targeting, Measurement & Analysis for Marketing;Jun2009, Vol. 17 Issue 2, p127 

    Store brands play an important role in retail strategy and understanding store brand purchase behavior is a critical issue for marketers and researchers alike. This paper contributes to the body of knowledge in this area by examining different factors affecting consumers' purchase behavior of...

  • Breaking the BACKHAUL BOTTLE NECK: Wireless operators search for new alternatives. Buckley, Sean // Telecommunications;Mar2008, Vol. 42 Issue 2, p34 

    The article elaborates on the research conducted by ABI Research on the significance of wireless backhaul to telecommunications industry in the U.S. Various companies are taking steps to become competitive and upgrade the services offered to clients. Studies show that wireless backhaul will...

  • E-commerce is E-ssential. Jacobson, John // Metal Center News;Nov2011, Vol. 51 Issue 12, p22 

    The article discusses the significance of electronic commerce in effectively marketing the products of various companies in the steel industry in the U.S. It mentions on the survey conducted by Jacobson & Associaties, which gathered comments from steel buyers about online customer service. It...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics