- Caught out by ambush marketing. de Bruin, Wilma // Finance Week;2/3/2003, p57
Reports on the marketing campaigns targeting the spectators of the Cricket World Cup in South Africa. Warnings on the vote for the rights of official sponsors and licensing agencies; Legal action against ambush marketing; Profitability of featuring strategic messages in sport slots during news...
- Untitled. Schlossberg, Howard // Marketing News;10/25/93, Vol. 27 Issue 22, p12
Reports on events and developments in sports marketing. University professor, William Shanklin's publication of the diskette `Against All Odds: Football's Great Comebacks and Upsets,; Alan Friedman's supply of `Sports Business Report' during National Football League (NFL) and college football...
- THE PEOPLE'S SLAM WIMBLEDON KEEPS FANS HAPPY BY KEEPING IT SIMPLE. Wertheip, L. Jon // Tennis;Jul2009, Vol. 45 Issue 6, p20
The article focuses on the advertising, marketing and monetary attractions of the tennis tournament, Wimbledon.
- Power of promotions approaching a `new world order'. Schlossberg, Howard // Marketing News;9/27/93, Vol. 27 Issue 20, p12
Looks at the promotional licensing power of sports leagues. National Basketball Association (NBA); Deals made with the Atlanta Centennial Olympic Properties; National Hockey League (NHL); World Cup soccer.
- FROM THE EDITOR. Cuneen, Jacquelyn // Sport Marketing Quarterly;2004, Vol. 13 Issue 3, p120
Presents an introduction to the September 2004 issue of the periodical "Sport Marketing Quarterly."
- MEDIA CHOICE/USA TODAY MARCH MADNESS. Page, Graham // Marketing (00253650);4/3/2003, p7
Reports on the sporting event of the U.S. titled March Madness which will be brought to Great Britain by publisher North American Sports Network's (NASN) subscription. Description of the marketing strategy adopted for the event by NASN.
- IN the TV network picture sports makes a comeback. Schmuckler, Eric // Brandweek;8/23/93, Vol. 34 Issue 34, p24
Assesses the performance of sports marketing on television. Impact of killer contract expiration; Market for sports time; Supply and demand in the sports market; Percent estimated CPM increase; Most viable sport on television.
- Team merchandise to pass $10 billion. Bradley, Sam // Brandweek;11/21/94, Vol. 35 Issue 45, p17
Presents statistics in sports merchandising in the United States as of November 1994. Comparison among national professional leagues; Household income analysis; Demographic by age.
- THE MIGHTY WHO? Aley, James // Fortune;8/23/1993, Vol. 128 Issue 4, p13
Reveals the sports teams whose merchandise is selling the best. Increases in sales for expansion teams, such as the Mighty Ducks of Anaheim, the San Jose Sharks, the Florida Marlins and the Colorado Rockies; The poor records of these expansion teams; Walt Disney Co.'s marketing of products for...