TITLE

Brouhaha erupts over testosterone-testing advertising campaign

AUTHOR(S)
Eggertson, Laura
PUB. DATE
November 2011
SOURCE
CMAJ: Canadian Medical Association Journal;11/8/2011, Vol. 183 Issue 16, pE1161
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the print advertising campaign of Abbott Canada. The advertising campaign aims to promotes off-label use of testosterone gel and urges men to get their testosterone tested. It also notes that the company's campaign is a concealed form of direct-to-consumer advertising of prohibited prescription drugs.
ACCESSION #
67258662

 

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