TITLE

Could pay-per-view be the future of digital TV?

AUTHOR(S)
Abrahams, Guy
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the subscription market for digital television in Great Britain. Business failure of the ITV Digital; Advantages of free-to-air proposition; Encouragement of viewership.
ACCESSION #
6725758

 

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