TITLE

BT names team for Net venture

AUTHOR(S)
Dwek, Robert
PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the selection of executives responsible for the micropayment venture of BT in Great Britain. Launch of the Internet service; Establishment of commercial rapport with the online content and service providers; Development of marketing and promotions strategy.
ACCESSION #
6725745

 

Related Articles

  • Strategic Planning For Sales Training Executives. Miller, Richard S. // Training & Development Journal;Nov81, Vol. 35 Issue 11, p10 

    Focuses on strategic planning of sales training executives. Needs of sales training executives; Theoretical aspects of planning.

  • When big, steady growth is the 'law'.  // Executive Leadership;Apr2012, Vol. 27 Issue 4, p8 

    The article presents a discussion of strategic management on how management executives flourish in the middle of chaos, adapted from the book "Great by Choice," by Jim Collins and Morten Hansen.

  • Five steps to signing up an effective manager.  // Personnel Today;6/4/2002, p8 

    Focuses on the managerial succession planning focus of footballing bodies behind the teams of the World Cup in Europe. Benefits of succession planning; Tips in developing an effective succession planning; Factors influencing the creation of the managerial succession plan.

  • Introduction.  // Shortcuts for Smart Managers;1998, preceding p1 

    An introduction to the journal is presented in which the editor discusses an article on how to be an effective manager.

  • Equity income funds switch strategy to make up for BP. Eschenbacher, Stefanie // Money Marketing;11/18/2010, p18 

    The article reports on the special measures taken by high-profile equity income managers to protect performance after the oil spill of BP PLC dividend payouts in 2010.

  • Exceptions to the Rule. CONRAD, LEE // Bank Investment Consultant;May2014, Vol. 22 Issue 4, p4 

    An introduction is presented in which the editor discusses various topics within the issue including issues banks should notice before hiring managers, insights and tips from the experienced managers and managers strategies for success.

  • Why Barnes & Noble has survived.  // Executive Leadership;Jan2012, Vol. 27 Issue 1, p8 

    The article presents a discussion on strategic management for business executives adapted from the article "What Every Company Should Take From Barnes & Noble: A Page From Their Corporate Playbook" by Aaron Shapiro.

  • When the going gets too tough. Lacey, Hoda // Travel Trade Gazette UK & Ireland;5/5/2003, Issue 2562, p22 

    Offers tips on how a sales manager can adjust his negotiation style to accomplish his objective. Maintenance of relationship with customer in the Harvard principle; Elements of principled negotiation. INSET: HODA CAN HELP.

  • A COGNITIVE PERSPECTIVE OF GROUP INTERACTION AND MARKETING STRATEGY FORMULATION. Houston, Mark B. // AMA Winter Educators' Conference Proceedings;1993, Vol. 4, p3 

    Focuses on the strategy formulation in marketing. Emphasis on the functional unit; Development of the idea cognitive group a generalized unit of analysis; Implication of the group to marketing manager.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics