TITLE

Underground title gears up for launch after trial success

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the launching of the direct mail magazine tube from the London Underground in Great Britain. Need for sponsorship partners and advertising; Features of the magazine; Issues being discussed.
ACCESSION #
6725732

 

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