TITLE

...and keeps £10m AXA after revising strategy

PUB. DATE
May 2002
SOURCE
Marketing Week;5/16/2002, Vol. 25 Issue 20, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising strategy of TBWA/London for the AXA UK business in Great Britain. Conclusion of the sponsorship of the Football Association (FA) Cup; Alignment of brands; Organization of sponsorship for the FA Partners plan.
ACCESSION #
6725708

 

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